Hi, I’m Tayler.
Since the start of my marketing career at an agency, I’ve since pivoted to in-house marketing teams to mix the specialized knowledge I’ve gained with the sharp focus I enjoy giving to a single business. Ranging from short-form ads to robust e-Books and white papers, my body of work features both digital and print media that combines creative storytelling with a love for data to engage audiences and drive action.
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Agency & In-house Experience
with a full spectrum of work ranging from short ad copy to robust white papers
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9 Years of Content Marketing
showcasing a love for data, creative storytelling, and resourceful problem-solving
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B2B & B2C Expertise
for digital and print content strategy across a wide range of industries
My Approach
Highly Collaborative
When producing content, I leave ego at the door, recognize subject matter experts, and value incorporating the ideas of my teammates and cross-functional stakeholders. Prioritizing collaboration is how I develop winning content that not only reflects your brand and business goals, but also resonates with audiences.
Informational
I don’t believe in creating content without purpose. Asking questions and getting to the “why” behind a project is how I design effective content marketing strategies. I skip the fluff and inject campaigns with what audiences care about through foundational marketing pieces including ICPs, hyper-focused buyer persona research, UVP mapping, tailored pain point messaging, and product use cases.
Case Studies
Landing Pages
Economic Trend Report: Obstacles Between Your Business and Workers
Wonolo Inc. white paper addressing hiring trends and pitfalls
White Papers & Guides
(infographic) Obstacles Between Your Business and Workers: ATL Edition
Wonolo Inc. white paper summarized and visually repurposed - designed to flow as one infographic or be broken into three
Wonolo’s Guide to Seasonality Workbook
A guided workbook for businesses that addresses seasonal demand and accompanying workforce challenges while outlining Wonolo insights and recommendations
Objection sheet: “We’re not taking new vendors…”
A one-pager assisting Wonolo sales reps with confronting the limited vendor budgets of prospects
One-pagers
Objection sheet: “Our hiring is done internally…”
A sales one-pager designed to help Wonolo sales reps push back against canned rejections based on internal hiring practices
Wonolo 2022 Year in Review
A sales handout implemented in customer revival campaigns that highlights wins for Wonolo, B2B customers, and app users
